Convention & Trade Show

Join Us In Rockwall

October 22nd to 24th 2025.

Scroll Down for the Full Schedule of Events

 Overlooking Lake Ray Hubbard just 22 miles from Downtown Dallas. 

2055 Summer Lee Dr Rockwall, TX 75032
Call : 214-771-3700

$159.00 plus tax
Per Night

Stone River is an 18-hole par 72 golf course that offers an enjoyable but fair test of golf on a beautiful site of rolling green acres with ponds and trees complete with a putting green, practice range, and clubhouse, Greens, fairways, and tees are all Bermuda grass.

846 FM 2453

Royse City, TX 75189

https://www.stonerivergolf.com

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Armadillo Sponsor

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Exhibitors 

CompanyBooth #
AJAX Systems902
Alarm Monitoring Services304
Alarm.com104
American Sentinel202
Anco Insurance Managers306
Becklar LLC401
Brinks Home204
Brooks Equipment503
COPS Monitoring801
Cornerstone Billing Solutions505
Criticom Monitoring Services407
Dispatch Center101
Ditek Corp.201
DMP106
Ezlo Innovation402
FFE LTd.207
FireWatch by McNeil & Co.504
Honeywell802
ICT602
Inovonics502
Johnson Control405
Legacy Security Services Inc604
Lone Star Systems Supply303
Loyva605
Luminys Systems Corp.301
M2M -Alula-Uplink601
Micro Key Solutions606
Mircom206
NAPCO903
National Monitoring Center302
NICE305
OpenEye406
PMC901
Potter Electric Signal Company307
Powerstack Energy USA404
RCM&D803
Resideo506
SDi Fire107
Securitas Technology607
Security America Risk Purchasing Group102
Security Central403
Security Equipment Supply205
Southwest Dispatch Center501
Space Age Electronics608
SS&Si Dealer Network103
Telguard603
Toughdog Security Systems203
UCC - United Central Control105
Wesco507

Schedule Of Events

Subject to change 

TimeEventLocationDescription
WEDNESDAY 10/22/25
12pmGolf - Registration & LunchStone River Golf Club
1pm to 5pmGolf Stone River Golf ClubShotGun Start
THURSDAY 10/23/25
7am-2pmRegistrationIn Front of Catamaran
7:30-9amBreakfastPre Function West
10-1pmExhibitor SetupBella Harbor Ballroom A-E
8:30-9:20amMarket with Social MediaBella Harbor Ballroom FMichelle Marsh, Alarm Monitoring Services, Inc. (AMS)
Learn to reach prospects with social media.
8:30-9:20amNFPA 72 - Testing and Inspection Requirements SchoonerThis comprehensive course provides an in-depth overview of the functional detector testing and inspection requirements outlined in NFPA 72, the National Fire Alarm and Signaling Code. Designed for professionals in the fire detection and life safety industry, this session will cover the essential guidelines for functional testing requirements, ensuring their proper operation and compliance with national standards.
9:30-10:20amInsurance – Do you have the right coverage?Bella Harbor Ballroom FBrian Villari, RCM&D - Stop Being a Victim of the Insurance Marketplace. Explore real life situations where policy coverage fell short. Learn how to take back control of your insurance costs.
9:30-10:20amFrom Churn to Earn: Unlock Hidden Revenue in Your Base With AI Enhanced Remote Video MonitoringSchoonerSarah Salazar - UCC- Discover the hidden ways you can control attrition, mine your customer base and increase your RMR by offering services like AI Enhanced Remote Video Monitoring to your existing customers. Learn how to effectively design and sell AI Enhanced Video Monitoring services and avoid common issues and pitfalls.
10:30am-11:20amWomen in Network Security -WINSBella Harbor Ballroom FMary Edmonson – Women in the alarm industry are rare, but we are growing in numbers. Meet the other women in the industry and expand your network.
10:30am-11:20amVendor MeetingWindjammer
10:30am-11:20amFrom Paper to Profits: How Digitizing Your Business Unlocks Growth, Efficiency & FinancingBella Harbor Ballroom FNicholas Tyson, Loyva
How digitizing your contracts and documents doesn’t just save time — it creates operational efficiency, unlocks new financing opportunities, and helps you scale with confidence. We’ll also explore how modern platforms like Loyva are built specifically for this industry to support eSignatures, secure document storage, and lender-compliant vaulting — all in one place.
11:30am-12:20pmTBFAA Membership MeetingBella Harbor Ballroom FTBFAA will hold elections and members can ask questions. All are welcome. Updates will be given on Legislation.
12:30- 1:50pmAwards LunchPre Function WestEat a fabulous lunch and honor the 2025 Person of the Year
2-2:50pmRunning Your Business with Value in MindBella Harbor Ballroom FKelly Bond & Jason Grelle, Bridgepoint Advisors
Learn how to operate your security business with a focus on building long-term value and increasing future marketability. This session will cover key strategies around financial discipline, customer retention, operational efficiency, and contract structure that drive higher valuations.
2-2:50pmWhat’s New from Vendors?SchoonerWhat’s the latest in products & technology. 10-minute pitches from 2 Gig, Cornerstone, DITEK Corp., FFE, Ltd, alarm.com, and Telguard.
3-3:50pmActive Shooter Preparedness- How to Promote a Layer Security Approach With TechnologyBella Harbor Ballroom FBob DeProspero, Shooter Detection Systems
Protect human life with automatic gunshot detection and emergency response. Explore methods & system integrations.
3-3:50pmGrand Theft Auto
Triggering an Alarm on Auto Issues in the Alarm Industry
SchoonerRex Ryan, FireWatch by McNeil & Co. - It’s no fun when you have a problem involving a company vehicle or trailer. We will discuss pitfalls relating to accidents and theft. We will share some risk management techniques to spare you the downtime and financial burdens when a claim is generated from one of your company vehicles.
4-6:30pmTBFAA Trade ShowBella Harbor Ballroom A-ESee the latest tech, make new contacts and catch up with established ones.
FRIDAY 10/24/25
7-11:15amRegistrationIn Front of Catamaran
7:30-9amBreakfastPre Function West
9-9:50amNEC Updates -2026 VersionBella Harbor Ballroom FKelly Ryan- Dispatch Center - Learn about the upcoming changes to provide clearer guidance for technologies like power-limited circuits, fault-managed power, and optical fiber systems. Explore new terms including limited-energy system and cabling. Review the planned reorganizations for 2026 & 2029.
9-9:50amThe Big Beautiful Bill – What it means to Security, Fire, and Integration Companies. SchoonerMitch Reitman, Reitman Consulting Group-The Bill contains several tax breaks that probably affect your company. It extends some of the traditional tax breaks such as increased expensing of service vehicles and other assets, it also contains extensions and modifications of lesser known breaks, such as the 20% deduction for Qualified Business Income. We will also discuss the Texas Comptrollers Focused Enforcement of Section 161.0075 which taxes security services. Get compliant before you get audited.
10-10:50amApplication of EthicsBella Harbor Ballroom FMary Edmonson - Southwest Dispatch- How do you apply ethical principles to everyday situations?
10-10:50amIP Boot Camp / Digital SecuritySchoonerBrit Hefty, Dispatch Center
Empower yourself with the knowledge needed to install and configure devices on a network, navigate complex hardware installations, and troubleshoot connectivity problems. Gain a foundational understanding of key networking concepts, including LANs, WANs, and IP addressing. Additional points on IT security will be discussed.
11am-11:50amBest Practices to Reduce False Alarms Bella Harbor Ballroom FMary Edmonson - Southwest Dispatch & Albeto Hook, FARA - Learn the steps you can take to reduce false alarms.
11am-11:50am Precautions in Dealing with Customer ContractsSchoonerRoy Horn - Commercial & Industrial Electronics, Inc.
Customers with their own contracts, addendums or language, can cause you trouble. What to look for / recommendations on how to handle unacceptable contracts, etc.. Actual experiences will be shared followed by open discussion and Q & A.
Noon-2pmTBFAA Board MeetingWindjammer

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