Convention & Trade Show
Join Us In Rockwall
October 22nd to 24th 2025.
Scroll Down for the Full Schedule of Events
Overlooking Lake Ray Hubbard just 22 miles from Downtown Dallas.
2055 Summer Lee Dr Rockwall, TX 75032
Call : 214-771-3700
$159.00 plus tax
Per Night
Register Online
Signup Online
Schedule Of Events
Subject to change
| Time | Event | Location | Description |
|---|---|---|---|
| WEDNESDAY 10/16/24 | |||
| 11 am | Fishing Trip Bus from Hotel | Hotel | 11am Bus leaves hotel |
| 1pm to 5pm | Fishing Trip | Galveston Party Boats | |
| THURSDAY 10/17/24 | |||
| 7am-2pm | Registration | PFA Registration Desk | |
| 7:30-9am | Breakfast | Hotel | |
| 10-1pm | Exhibitor Setup | Crystal Ballroom | |
| 8:30-9:20am | How Industry Trends Impact Your Insurance | Amphitheater | Brian Villari, RCM&D - We will dive into why insurance costs are on the rise, what specifically is causing carriers heartburn with the alarm sector and what you can do to put yourself in a better position to control the insurance spend. |
| 8:30-9:20am | Emergency Responder Communication Enhancement Systems. | Baccarat/Steuben/Waterford | Randy Reyna, Honeywell - This class will give you an understanding of ERCES (commonly called Bi-Directional Amplification). You will learn when you should install ERCES systems and proper installation methods. This class will cover the Fiplex by Honeywell product that provides an array of solutions for any size opportunity. |
| 8:30-9:20am | Prima and how DIY can increase RMR | Pier | Eric Felton, NAPCO - Introducing Prima by Napco, the Smarter All-in-One Security System with a revolutionary 5-minute install. Sell and Install in the same appointment! Installers Optional, it's the ideal do-it-with-me or DIY solution including intrusion, video, fire, connected home Z-Wave. Smart, intuitive App, WiFi and Cellular communications. |
| 9:30-10:20am | When to Call your Broker | Amphitheater | Brian Villari, RCM&D - We will review the typical transactional experiences we see in the insurance industry provided by brokers, pull the curtain back and give deep insight as to how the insurance “game is played” all while opening up new files for you on how to address your renewal when you return back from the conference. |
| 9:30-10:20am | New Smoke Detector Requirements | Baccarat/Steuben/Waterford | Mark Gilmore, Hochiki - The National Institute of Standards and Technology has a new standard for smoke detectors as of July 30th. Learn the new standards and how it may affect your new installations and existing service calls. |
| 9:30-10:20am | Update Your Access Control | Pier | Aaron R Thomas, Millennium Group, Inc. - Presenting the core fundamentals of access control systems, including the evolution of technology, common features, go to market strategies, and opportunities for hardware, software, and recurring services revenues. |
| 10:30am-11:20am | Navigating Uncertainty: The Halted FTC Non-Compete Rule and New Overtime Compliance | Amphitheater | Mary Lisa Mireles from the Rosenblatt Law Firm will address the recent federal court decision to halt the FTC's non-compete rule, examining the implications for employers and employees navigating this legal landscape. Is it really true that non-competes are unenforceable in Texas? Additionally, we will cover the new overtime rules and provide essential strategies for compliance. Attendees will gain insights into current developments, best practices for adapting policies, and how to ensure their organizations remain compliant amidst evolving regulations. Also come with any of your burning business-related legal questions for an "Ask the Lawyer" segment. |
| 10:30am-11:20am | Fire Code Roundtable | Baccarat/Steuben/Waterford | Van Mayorga moderates panel on new changes in Fire codes |
| 10:30am-11:20am | Video Monitoring Services to create RMR | Pier | Felipe Presas, UCC and Kirby Grant, CMS -Learn how to effectively design and sell Video Monitoring services through different verticals & use cases. Attendees will also learn the potential RMR for the services and how to avoid common issues and pitfalls. |
| 11:30am-12:20pm | TBFAA Membership Meeting | Amphitheater | TBFAA will hold elections and members can ask questions. All are welcome. Updates will be given on Legislation. |
| 12:30- 1:50pm | Awards Lunch | Marina Plaza Ballroom | Eat a fabulous lunch and honor the 2024 Scholarship Winners |
| 2-2:50pm | Three Cellular Carriers, One Communicator | Amphitheater | David Cruz, Telguard - Delve into the groundbreaking features of Telguard's latest Multi-carrier Celluar Fire communicator, the TG-7FM. This session unveils the innovative approach that enables the TG-7FM unit to harness the strengths of direct connections to the three major carriers in the US—AT&T, Verizon, and T-Mobile. |
| 2-2:50pm | Marketing 101 | Baccarat/Steuben/Waterford | Marc Bally, AVS Rize - Learn how to properly market your security company, while focusing on building trust and your reputation |
| 2-2:50pm | Women in Network Security | Pier | Mary Edmonson – Women in the alarm industry are rare, but we are growing in numbers. Meet the other women in the industry and expand your network. |
| 3-3:50pm | Texas Sales Tax Rules and Practice | Amphitheater | Mitch Rietman -Texas Sales Tax Rules are complicated and very few companies or even their accountants understand them. Come here Mitch talk about the Texas Tax Code, the Comptroller’s interpretation, how to respond to an audit notice, how to get through an audit, and how to make sure that you are doing things correctly. |
| 3-3:50pm | Branding Your Business | Baccarat/Steuben/Waterford | Marc Bally, AVS Rize - Learn how to properly branding your security business to start building trust, standing out in a competitive market, and creating a professional image. |
| 3-3:50pm | An Introduction to Surge Protection | Pier | Chris Ralston, DITEK – Get an in-depth understanding of surge protection devices and how critical their use is on electrical infrastructure, HVAC equipment, security systems, and life safety equipment. |
| 4-6:30pm | TBFAA Trade Show | Crystal Ballroom | See the latest tech, make new contacts and catch up with established ones. |
| FRIDAY 10/18/24 | |||
| 7-11:15am | Registration | PFA Registration Desk | |
| 7:30-9am | Breakfast | Hotel | |
| 9-9:50am | National Electrical Code | Amphitheater | Sam Pieczynski, Southwest Dispatch Center – Required for renewal of your Texas Installer license, get “current” on NEC as it pertains to low-voltage installations. |
| 9-9:50am | Best Practices to Reduce False Alarms | Baccarat/Steuben/Waterford | Brad Shipp – Learn steps you should take in design, installation, monitoring, customer service and training |
| 10-10:50am | Ethics | Amphitheater | Mary Edmonson – Get your Ethics CE for renewal of your Owner license. Session will include interactive examples of common situations. |
| 10-10:50am | The Financial Crimes Enforcement Network (FinCen) is looking for you. You need to respond. | Baccarat/Steuben/Waterford | Mitch Reitman, Reitman Consulting Group – The Federal Government Crim Center (FinCen) has mandated that substantially all corporations, LLCs, Partnerships, and other entities file Beneficial Ownership Interest Reports online by January 1, 2025. Non-compliance can result in serious financial and criminal penalties. Mitch will discuss the requirements and how you can file your own report. |
| 11am-11:50am | How to survive a DPS Audit | Amphitheater | Kelly Ryan, Dispatch Center – Make sure you’re prepared for the DPS auditor. |
| 11am-11:50am | Overcoming IT Challenges | Baccarat/Steuben/Waterford | Brit Hefty, Dispatch Center – Gain a foundational understanding of key networking concepts, including LANs, WANs, and IP addressing. Additional points on IT security will be discussed. |
| Noon-2pm | TBFAA Board Meeting | Lalique | |