Convention & Trade Show
Join Us In Rockwall
October 22nd to 24th 2025.
Scroll Down for the Full Schedule of Events
Overlooking Lake Ray Hubbard just 22 miles from Downtown Dallas.
2055 Summer Lee Dr Rockwall, TX 75032
Call : 214-771-3700
Stone River is an 18-hole par 72 golf course that offers an enjoyable but fair test of golf on a beautiful site of rolling green acres with ponds and trees complete with a putting green, practice range, and clubhouse, Greens, fairways, and tees are all Bermuda grass.
846 FM 2453
Royse City, TX 75189
Register Online
Signup Online
Visit Hotel Site
Signup Online
Sign Up For a Sponsorship
Lonestar Sponsor
Longhorn Sponsor
Armadillo Sponsor
Association Partner
Exhibitors
| Company | Booth # |
|---|---|
| AJAX Systems | 902 |
| Alarm Monitoring Services | 304 |
| Alarm.com | 104 |
| American Sentinel | 202 |
| Anco Insurance Managers | 306 |
| Becklar LLC | 401 |
| Brinks Home | 204 |
| Brooks Equipment | 503 |
| COPS Monitoring | 801 |
| Cornerstone Billing Solutions | 505 |
| Criticom Monitoring Services | 407 |
| Dispatch Center | 101 |
| Ditek Corp. | 201 |
| DMP | 106 |
| El Dorado Insurance Agency, Inc | 904 |
| Ezlo Innovation | 402 |
| FFE LTd. | 207 |
| FireWatch by McNeil & Co. | 504 |
| Honeywell | 802 |
| ICT | 602 |
| Inovonics | 502 |
| Johnson Control | 405 |
| Legacy Security Services Inc | 604 |
| Lone Star Systems Supply | 303 |
| Loyva | 605 |
| Luminys Systems Corp. | 301 |
| M2M -Alula-Uplink | 601 |
| Micro Key Solutions | 606 |
| Mircom | 206 |
| NAPCO | 903 |
| National Monitoring Center | 302 |
| NICE | 305 |
| OpenEye | 406 |
| PMC | 901 |
| Potter Electric Signal Company | 307 |
| Powerstack Energy USA | 404 |
| RCM&D | 803 |
| Resideo | 506 |
| SDi Fire | 107 |
| Securitas Technology | 607 |
| Security America Risk Purchasing Group | 102 |
| Security Central | 403 |
| Security Equipment Supply | 205 |
| Southwest Dispatch Center | 501 |
| Space Age Electronics | 608 |
| SS&Si Dealer Network | 103 |
| Telguard | 603 |
| Toughdog Security Systems | 203 |
| UCC - United Central Control | 105 |
| Wesco | 507 |
Schedule Of Events
Subject to change
| Time | Event | Location | Description |
|---|---|---|---|
| WEDNESDAY 10/22/25 | |||
| 12pm | Golf - Registration & Lunch | Stone River Golf Club | |
| 1pm to 5pm | Golf | Stone River Golf Club | ShotGun Start |
| THURSDAY 10/23/25 | |||
| 7am-2pm | Registration | In Front of Catamaran | |
| 7:30-9am | Breakfast | Pre Function West | |
| 10-1pm | Exhibitor Setup | Bella Harbor Ballroom A-E | |
| 8:30-9:20am | Market with Social Media | Bella Harbor Ballroom F | Michelle Marsh, Alarm Monitoring Services, Inc. (AMS) - Learn to reach prospects with social media. |
| 8:30-9:20am | NFPA 72 - Testing and Inspection Requirements | Schooner | Tyler Phillips, SDi Fire- This comprehensive course provides an in-depth overview of the functional detector testing and inspection requirements outlined in NFPA 72, the National Fire Alarm and Signaling Code. Designed for professionals in the fire detection and life safety industry, this session will cover the essential guidelines for functional testing requirements, ensuring their proper operation and compliance with national standards. |
| 9:30-10:20am | Insurance – Do you have the right coverage? | Bella Harbor Ballroom F | Brian Villari, RCM&D - Stop Being a Victim of the Insurance Marketplace. Explore real life situations where policy coverage fell short. Learn how to take back control of your insurance costs. |
| 9:30-10:20am | From Churn to Earn: Unlock Hidden Revenue in Your Base With AI Enhanced Remote Video Monitoring | Schooner | Sarah Salazar, UCC- Discover the hidden ways you can control attrition, mine your customer base and increase your RMR by offering services like AI Enhanced Remote Video Monitoring to your existing customers. Learn how to effectively design and sell AI Enhanced Video Monitoring services and avoid common issues and pitfalls. |
| 10:30am-11:20am | Women in Network Security -WINS | Schooner | Mary Edmonson, Southwest Dispatch – Women in the alarm industry are rare, but we are growing in numbers. Meet the other women in the industry and expand your network. |
| 10:30am-11:20am | Vendor Meeting | Windjammer | |
| 10:30am-11:20am | From Paper to Profits: How Digitizing Your Business Unlocks Growth, Efficiency & Financing | Bella Harbor Ballroom F | Nicholas Tyson, Loyva - How digitizing your contracts and documents doesn’t just save time — it creates operational efficiency, unlocks new financing opportunities, and helps you scale with confidence. We’ll also explore how modern platforms like Loyva are built specifically for this industry to support eSignatures, secure document storage, and lender-compliant vaulting — all in one place. |
| 11:30am-12:20pm | TBFAA Membership Meeting | Bella Harbor Ballroom F | TBFAA will hold elections and members can ask questions. All are welcome. Updates will be given on Legislation. |
| 12:30- 1:50pm | Awards Lunch | Pre Function West | Eat a fabulous lunch and honor the 2025 Person of the Year |
| 2-2:50pm | Running Your Business with Value in Mind | Bella Harbor Ballroom F | Kelly Bond & Jason Grelle, Bridgepoint Advisors - Learn how to operate your security business with a focus on building long-term value and increasing future marketability. This session will cover key strategies around financial discipline, customer retention, operational efficiency, and contract structure that drive higher valuations. |
| 2-2:50pm | What’s New from Vendors? | Schooner | What’s the latest in products & technology. 10-minute pitches from 2 Gig, Cornerstone, DITEK Corp., FFE, Ltd, alarm.com, and Telguard. |
| 3-3:50pm | Active Shooter Preparedness- How to Promote a Layer Security Approach With Technology | Bella Harbor Ballroom F | Bob DeProspero, Shooter Detection Systems- Protect human life with automatic gunshot detection and emergency response. Explore methods & system integrations. |
| 3-3:50pm | Grand Theft Auto Triggering an Alarm on Auto Issues in the Alarm Industry | Schooner | Dave Snyder, FireWatch by McNeil & Co. - It’s no fun when you have a problem involving a company vehicle or trailer. We will discuss pitfalls relating to accidents and theft. We will share some risk management techniques to spare you the downtime and financial burdens when a claim is generated from one of your company vehicles. |
| 4-6:30pm | TBFAA Trade Show | Bella Harbor Ballroom A-E | See the latest tech, make new contacts and catch up with established ones. |
| FRIDAY 10/24/25 | |||
| 7-11:15am | Registration | In Front of Catamaran | |
| 7:30-9am | Breakfast | Pre Function West | |
| 9-9:50am | NEC Updates -2026 Version | Bella Harbor Ballroom F | Kelly Ryan, Dispatch Center - Learn about the upcoming changes to provide clearer guidance for technologies like power-limited circuits, fault-managed power, and optical fiber systems. Explore new terms including limited-energy system and cabling. Review the planned reorganizations for 2026 & 2029. |
| 9-9:50am | The Big Beautiful Bill – What it means to Security, Fire, and Integration Companies. | Schooner | Mitch Reitman, Reitman Consulting Group-The Bill contains several tax breaks that probably affect your company. It extends some of the traditional tax breaks such as increased expensing of service vehicles and other assets, it also contains extensions and modifications of lesser known breaks, such as the 20% deduction for Qualified Business Income. We will also discuss the Texas Comptrollers Focused Enforcement of Section 161.0075 which taxes security services. Get compliant before you get audited. |
| 10-10:50am | Application of Ethics | Bella Harbor Ballroom F | Mary Edmonson - Southwest Dispatch - How do you apply ethical principles to everyday situations? |
| 10-10:50am | IP Boot Camp / Digital Security | Schooner | Brit Hefty, Dispatch Center - Empower yourself with the knowledge needed to install and configure devices on a network, navigate complex hardware installations, and troubleshoot connectivity problems. Gain a foundational understanding of key networking concepts, including LANs, WANs, and IP addressing. Additional points on IT security will be discussed. |
| 11am-11:50am | Best Practices to Reduce False Alarms | Bella Harbor Ballroom F | Mary Edmonson, Southwest Dispatch & Alberto Hook, FARA - Learn the steps you can take to reduce false alarms. |
| 11am-11:50am | Precautions in Dealing with Customer Contracts | Schooner | Roy Horn, Commercial & Industrial Electronics, Inc.- Customers with their own contracts, addendums or language, can cause you trouble. What to look for / recommendations on how to handle unacceptable contracts, etc.. Actual experiences will be shared followed by open discussion and Q & A. |
| Noon-2pm | TBFAA Board Meeting | Windjammer | |